Display advertising is one of the foremost techniques used by marketers. It consists of placing advertising messages on web properties (being the Google network, third-party platforms or even single sites) using static or animated banners. Display advertising can be one of the strongest tools in creating awareness or driving customer acquisition at an affordable and controllable cost.

Here at FXcookie we are able to design and implement an online display advertising campaign for your company from the beginning to the end. This means we can deliver the concept, the creative design, apply the most effective targeting for your marketing goals and keep an eye on the campaign’s results and make adjustments to ensure results.

Google Adwords is an advertising platform offered by Google, de facto search engine of choice in much of the world. Adwords can be one of the most effective online advertising channels available and is routinely used by startups and established companies alike to increase their online customer acquisition rates and revenue.

Using Google Adwords, FXcookie can help you hone your message and target prospective customers the moment they look for your service, increase your website traffic, track and evaluate results and use campaigns in a long-term way by following your users around the web.

Email marketing has been around for ages and many people and businesses tend to discount it as ‘old’. Its success rates in building and keeping awareness as well as driving sales, though, tell a different story when done correctly. Couple with proper CRM practices and platforms it can be an eye-opener in how you segment and interact with your customer base.

FXcookie can design, implement and track your email marketing channel. From building a proper email marketing strategy, delivering the creatives, making sure all technical requirements are met to choosing the right email marketing platform and taking care of the sending process at the appropriate times, we can ensure you get the most out of email.

Knowledge is power, and Google Analytics can offer you a great service when done correctly. Not only will you be able to ferret out the problematic areas and elements of your site, stumbling blocks and dead ends in the customer’s journey, but you will also be in a position to learn more about what your customers want, need and expect from you.

Here at FXcookie we can work with you and turn navigational data into actionable insights to maximize involvement and your chances of conversion.

SEO stands for “Search Engine Optimization” and it encompasses all the on-site methods and techniques that will promote your website in a search engine’s result pages (SERPs). This, in turn, will help raise organic traffic to your website at no extra cost.

At FXcookie we can help you troubleshoot, benchmark and redesign your site with SEO principles in mind so as to make the most out of it as a marketing channel.

At this time and age no consumer-targeted marketing approach can be complete without social engagement and promotion. In the digital age we must follow our customers where they live and, more often than not, this is in the social realm. Facebook, Twitter, LinkedIn, Instagram and more can help deliver highly-targeted advertising with an amazing degree of precision and at affordable rates.

FXcookie can help you design, implement and measure campaigns on all popular media – from short bursts to long-term, relation-building approaches.